Former Pepsico Executive To Drive Growth And Innovation

Popeyes Appoints Bart LaCount as New Chief Marketing Officer

Former PepsiCo Executive to Drive Growth and Innovation

Miami, FL – August 12, 2024

Popeyes, the renowned fried chicken restaurant chain, announced today the appointment of Bart LaCount as Chief Marketing Officer (CMO) for the United States and Canada. LaCount brings a wealth of experience from his previous role as Vice President of Marketing at PepsiCo, where he played a pivotal role in driving growth for iconic brands like Frito-Lay and Mountain Dew.

In his new capacity at Popeyes, LaCount will be responsible for leading the brand's marketing strategy and executing innovative campaigns to enhance its market position. Popeyes has recently introduced new menu items such as chicken wings, demonstrating its commitment to expanding its offerings and attracting new customers.

LaCount's expertise in consumer marketing and brand management is expected to be instrumental in driving Popeyes' continued growth. His appointment is part of the company's broader efforts to reinforce its position as a leader in the quick service restaurant industry.

Popeyes' decision to hire LaCount aligns with its focus on delivering exceptional customer experiences. The appointment underscores the company's commitment to innovation and customer satisfaction, as it aims to stay at the forefront of the industry.

With its distinctive flavor profile and commitment to quality, Popeyes has established a strong reputation among consumers. LaCount's leadership is anticipated to further elevate the brand's presence and drive growth in the years to come.